About
Saudi Arabia, Riyadh. 24.7136° N, 46.6753° E
A passionate and results-oriented Digital Experience Analyst and UX Designer with over 6 years of experience crafting intuitive, engaging, and impactful digital solutions. With a unique background blending Psychology, Sociology, and a Master's in User Experience Design, I bring a deep understanding of human behavior to every project, driving user satisfaction and achieving business goals.
My Journey.
Building Digital Bridges, One Experience at a Time
In a world where technology often feels cold and impersonal, I've made it my mission to weave empathy into every pixel and interaction I design. As a Digital Experience Analyst, I don't just create interfaces—I craft meaningful connections between people and the digital tools that shape their daily lives, whether in finance, healthcare, education, or emerging technologies.My Global Journey
My career has been a modern-day odyssey of discovery and growth across continents and industries. From the bustling streets of Toronto where I first discovered my passion for understanding human behavior, to the innovative corridors of London's fintech scene where I learned to transform complex systems into intuitive experiences, and now back to the dynamic landscape of Riyadh where I'm applying cutting-edge design thinking across diverse sectors—each chapter has shaped who I am as a designer and as a person.This international tapestry of experiences has gifted me with something I treasure deeply: the ability to see beyond borders and industries, understanding that great design speaks a universal language—the language of human need. Whether I'm working with a financial professional in London navigating complex trading software, a student in Toronto trying to access educational resources, or a patient in Riyadh seeking critical information, the core challenge remains the same: how do we make technology serve humanity rather than complicate it?
My academic foundation reflects this multifaceted approach to understanding people and technology. With a Master's in Information from the University of Toronto specializing in User Experience Design, complemented by dual bachelor's degrees in Psychology and Sociology, I've built a unique lens through which I view the digital world. I don't just understand how people interact with technology; I understand why they do, what drives them, and what invisible barriers stand in their way across different contexts and cultures.
Cross-Functional Leadership and Innovation
What sets my approach apart is my ability to work seamlessly across disciplines and industries. During my time as a Program Coordinator with the Toronto District School Board, I learned the importance of process optimization and data-driven decision making. I led initiatives that achieved significant cost reductions while improving productivity, introducing strategies that yielded measurable improvements in team performance across educational programs.This experience taught me that great UX design isn't just about interfaces—it's about understanding entire ecosystems, from the technical infrastructure to the human processes that support them. Whether I'm managing budgets and vendor resources, aligning design with technical feasibility, or driving cross-functional collaboration between design and development teams, I approach each challenge with the same user-centric mindset.
The Art of Research and Strategy
My approach to user research goes beyond traditional methodologies. I've conducted comprehensive user interviews across different cultural contexts, from the multicultural environment of Toronto to the fast-paced fintech world of London to the evolving digital landscape of the Middle East. Each environment has taught me something new about how cultural context influences user behavior and expectations.I specialize in synthesizing complex findings from multiple research streams—user interviews, competitive analysis, market research, and usability testing—into actionable insights that drive product development. My work involves creating detailed user personas and journey maps that don't just describe user behavior, but predict it, allowing teams to design proactively rather than reactively.
Never Stop Learning, Never Stop Growing
What drives me most is my insatiable appetite for growth and learning across multiple disciplines. My certification portfolio represents more than professional development—it's a commitment to staying at the forefront of an ever-evolving field where the stakes keep getting higher. I'm a certified Professional Scrum with User Experience practitioner and Professional Scrum Product Owner, but I'm always looking ahead to emerging trends and methodologies.Currently, I'm diving deep into UX Management, exploring Human Factors in AI, mastering Accessible Design, and studying Business Metrics for Data-Driven Companies. I'm also pursuing Customer Analytics and Data Storytelling, recognizing that the future of UX lies at the intersection of design, data science, and business strategy. Each course isn't just about adding credentials—it's about expanding my ability to create meaningful impact through design across different industries and contexts.
Bridging Cultures, Languages, and Industries
Being fluent in both Arabic and English has given me something invaluable: the ability to serve as a cultural and linguistic bridge in our increasingly connected world. This bilingual capability isn't just about language—it's about understanding different cultural approaches to technology, different user expectations, and different ways of solving problems across diverse markets and user bases.This cultural fluency has proven invaluable whether I'm designing for global fintech platforms, educational institutions with diverse student populations, or organizations serving multicultural communities. I can design experiences that feel natural and trustworthy to users from different cultural backgrounds, ensuring that language and cultural barriers don't prevent anyone from achieving their goals.
Looking Forward: The Future of Experience Design
Every project I take on, every challenge I face, every user I interview reinforces my fundamental belief: that technology should amplify human potential across all aspects of life, not complicate it. Whether I'm streamlining complex financial workflows, enhancing educational platforms, optimizing healthcare interfaces, or exploring emerging technologies, I approach each challenge with the same core philosophy.I believe that every click, every interaction, every digital moment is an opportunity to make someone's day a little bit better, regardless of the industry or context. In a field often dominated by trends and buzzwords, I remain focused on what truly matters—creating digital experiences that make a real difference in people's lives across all the domains where technology intersects with human need.
This is my journey—as a designer, innovator, bridge-builder, and above all, as someone who believes passionately in the human side of digital transformation across every industry and context where technology can make life better.