About
Saudi Arabia, Riyadh. 24.7136° N, 46.6753° E
Me.
My path to design was not a direct one. It began in the quiet study of people, in the lecture halls of psychology and sociology, where I learned of the intricate, often unspoken, motivations that guide the human hand and heart. I found myself drawn to the space between what people say and what they truly mean, the subtle truths revealed not in grand declarations, but in the quiet rhythms of daily life. That fascination remains the center of my work. I see design not as the creation of new things, but as a careful act of translation and transforming the complex, often messy, reality of human needs into quiet, intuitive digital spaces.
My work at institutions of research and care has only deepened this conviction: that the best technology is that which recedes, that which honors the user’s dignity by becoming an invisible and reliable part of their world. Ultimately, I strive to create experiences that leave behind a sense of rightness, a feeling that one’s journey, however small, was understood and respected. It is a quiet pursuit, but one I believe holds a profound and lasting value.
My Process .
My design process is a spiral of understanding. I begin by immersing myself in the user's world, seeking the unspoken truths beneath their actions. From this foundation, I create rapid prototypes and bring them back to users, listening carefully for moments of recognition and confusion. Each iteration brings the design closer to that state of rightness, where the interface becomes transparent and the user's intention flows through it without resistance. Throughout this journey, I remain guided by a single principle: that success is measured not in novelty, but in the ability to serve with grace and clarity.