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Digital Experience Analyst with over 6 years of expertise in driving user engagement through strategic UX design and development. Demonstrates a visionary approach in creating innovative digital solutions that enhance healthcare accessibility while maintaining privacystandards. Skilled in market research, product management, and cross-functional collaboration, committed to advancing digital experienceswith a strong foundation in user research and agile methodologies.
EMPLOYMENT HISTORY
- Digital Experience Analyst, King Faisal Specialist Hospital & Research Centre, Riyadh, Saudi Arabia OCT 2023 - PRESENT
- Product Designer, Rewaa, Riyadh, Saudi Arabia MAR 2023 - SEP 2023
- User Experience Designer, The Michener Institute of Education, Toronto, CanadaJAN 2022 - MAY 2022
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User Experience Designer, Fintricity, London, United Kingdom SEP 2021 - DEC 2021
- Program CoordinatorToronto District School Board, Toronto JUN 2016 - SEP 2019
EDUCATION
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Masters of Information, University of Toronto, Toronto, Canada Major in User Experience Design
- Bachelor of Arts (Honours), Ontario Tech University, Toronto, Canada Major in Psychology
- Bachelor of Arts (Honours), York University, Toronto, Canada Major in Sociology
CERTIFICATIONS & COURSES
- Professional Scrum™ with User Experience I (PSU I)
- Professional Scrum Product Owner™ I (PSPO I)
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UX Management at HECMontrealX
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Human Factors in AI at Duke University
- Accessible design, the basics at The A11Y Collective
- Business Metrics for Data-Driven Companies at Duke University
- Customer Analytics at University of Pennsylvania
- Data Storytelling at Fractal Marketing & Analytics
SKILLS
- Information Architecture
- Prototyping Usability Testing
- Design Thinking
- User Research
- User-Centered Design
- Design Systems
- Digital Accessibility
- Data Visualization
- Competitive Analysis
- User Experience Metrics
- Customer Feedback
- Project Management
- Stakeholder Management
- Product Roadmapping
- Innovation Management
KEY ACHIEVEMENTS
- Digital Experience & UX Leadership: Enhanced user engagement and streamlined patient access through innovative UX design in healthcare.
- Product & User Research Expertise: Drove product development, boosting engagement by 20% and satisfaction by 15% via market and userresearch. Impactful UX Strategy: Improved task success rates (38% to 98%) and learning outcomes through extensive user interviews and UX strategy.
- Cross-functional Collaboration: Managed resources and fostered collaboration to deliver high-quality digital solutions.
- Process Optimization: Achieved cost reductions and improved team performance through data-driven process optimization
LANGUAGES