Design for the worst moment, not the demo.

Three working principles, each drawn from the case studies.

01
Start where the pain is already recorded
Call logs, desk queues and past documents tell me what is broken before I draw anything.
02
Design the unhappy path first
Errors, timeouts and failures get designed before visual polish, because that is where trust is won or lost.
03
Blank beats wrong
If the product doesn't know, it says so, and offers the next step.

How I work

Framing: I turn the brief into the real job. A kiosk brief became trust on a shared device; an AI brief became authorship.
Evidence: Observation before screens, then tests in the languages people actually use.
Constraints: Hardware, model latency and hospital systems are design material, not afterthoughts.
Collaboration: Numbered flows, bilingual prototypes and developer notes with every timing and rule, under one naming system for design, development and QA.

Experience

Oct 2023 to now: User Experience Designer, KFSH&RC, Digital & Information Services, Riyadh
Mar to Sep 2023: Product Designer, Rewaa, Riyadh
2022: UX Designer, Michener Institute at UHN, Toronto
May to Dec 2021: UX Designer, Fintricity, London
Jun 2016 to Sep 2019: Program Coordinator, Toronto District School Board

Master of Information, UX Design, University of Toronto.

Systems work

Keeps the KFSH design system up to date and produced the 137-icon employee portal set.
Built the ServiceHub service catalogue taxonomy and notification content.
Wrote the business case for UX as a department within Digital & Information Services.

Start where the pain is already recorded